Advertiser Loyalty Program Development
Advertiser loyalty means learning to partner with your best customers. The top 20% of a magazine's advertisers generally deliver 80% of the title's ad revenue. MagazineXperts can develop new advertiser loyalty programs that bring your closest customers even closer. Imagine the impact on your bottom line by being able to increase business from your largest advertisers by 50%! In addition, MagazineXperts can also create a custom program designed to move smaller advertisers into the big client category.
Identify the best opportunities for new revenue by leveraging your existing brand. MagazineXperts goes beyond your current offerings to provide a road map for future growth. We have expertise in new product development and launches including Sourcebooks, Directories and Catalogs, Special Advertising Sections, Sponsored Sections, Executive Roundtables, Conferences, Awards Programs, and Trade Shows.
Media Kit Services
Your media kit is often the first impression a potential advertiser has of your publication. MagazineXperts can enhance your package with an exciting design that reflects current market trends. Comprehensive editorial calendars, market planners and competitive comparisons can further maximize overall effectiveness. Take advantage of cost-saving alternatives to expensive printing of your kits by using print on-demand solutions or digital delivery of key documents via fax, email and web.
Knowing where you stand is essential to formulating a clear plan for future growth. Is your market shrinking or growing? What are the best opportunities for growth? How are your competitors selling against your titles? What are the strengths and weaknesses of your sales force? Are you getting the most value out of your vendors and your human resources? MagazineXperts will provide an analysis that may change the way your look at your business. Your investment in this business intelligence will pay immediate dividends and provide a clear strategy to head off any competitive developments that threaten your market position.