Top 50 Logo Usage Guidelines

Top 50 Logo Usage Guidelines — All Versions

To be eligible to use any Top 50 logo, the company must appear in Construction Executive’s official corresponding ranking for that year. The Top 50 logo shall only be used in the form and colors indicated, without modifications or alterations. Such logo(s) will not be used in a way that would reflect poorly on CE or in any manner that would imply an endorsement by the publisher. The trademark symbol ™ should be included in the first mention of any Top 50 rankings, including:

The Top 50 Construction Law Firms^™
The Top 50 Construction Accounting Firms^™

The Top 50 Surety Bond Producers^™

In addition, The Top 50 list name should be italicized.

Guidelines for logo usage vary depending on the version of The Top 50 logo selected. Usage rights are governed by The Top 50 Logo Usage Agreement. See below for an explanation of the four available versions and accompanying usage rights and restrictions.

Top 50 Standard Logo With Limited Rights Usage Guidelines

The download of the standard logo is free and may be used for your website, social media, press releases and email signature. All other usage is prohibited under The Top 50 Logo Usage Agreement. Additional rights are available with purchase of a Top 50 custom logo.

The Standard Top 50 logo may be used in the following ways:

Company website
Email signature originating from individual employees at the ranked firm
Press releases
Social media posts

The Standard Top 50 logo may NOT be used in the following ways:

Marketing brochures
Business cards
Print advertisements
Billboards

Trade show or event exhibits, signage or displays
Other websites and commerce sites
Digital advertisements including banner ads
Email blasts and marketing emails
Mobile ads
Videos or commercials on television, websites or other broadcast media
Physical merchandise such as coffee cups, t-shirts, hats, etc.

Any item resembling a plaque or award or certificate. Note: All official Top 50 Award merchandise must be purchased directly through Construction Executive or its designated vendor.
In any manner or with any accompanying language that the viewer may misconstrue as the listed firm being more skilled than firms that are not ranked in the publication.

Top 50 Custom Logo With Digital Rights Usage Guidelines

Upon purchase, The Top 50 Custom Logo with digital rights may be used in any manner as the Standard Top 50 Logo above, plus these additional ways:

Other websites and commerce sites
Digital advertisements including banner ads
Email blasts and marketing emails
Mobile ads

The Top 50 Custom Logo with digital rights may NOT be used in the following ways:

Marketing brochures
Business cards
Print advertisements
Billboards

Videos or commercials on television, internet websites or other broadcast media
Trade show or event exhibits, signage or displays

Physical merchandise such as coffee cups, t-shirts, hats, etc.

Any item resembling a plaque or award or certificate. Note: All official Top 50 Award merchandise must be purchased directly through Construction Executive or its designated vendor.
In any manner or with any accompanying language that the viewer may misconstrue as the listed firm being more skilled than firms that are not ranked in the publication.

Top 50 Custom Logo With Print Rights Usage Guidelines

The Top 50 Custom Logo with print rights may be used in any manner as the Standard Top 50 Logo above, plus these additional ways:

Marketing brochures
Business cards
Print advertisements

The Top 50 Custom Logo with print rights may NOT be used in the following ways:

Other websites and commerce sites
Digital advertisements including banner ads
Email blasts and marketing emails
Mobile ads
Videos or commercials on television, websites or other broadcast media
Billboards
Trade show or event exhibits, signage or displays
Physical merchandise such as coffee cups, t-shirts, hats, etc.

Any item resembling a plaque or award or certificate. Note: All official Top 50 Award merchandise must be purchased directly through Construction Executive or its designated vendor.
In any manner or with any accompanying language that the viewer may misconstrue as the listed firm being more skilled than firms that are not ranked in the publication.

Customize the logo with your company name and rank (if desired), pay with your credit card and on completion of checkout, your logo files and license will be emailed to you within three business days.

Top 50 Custom Logo With All Rights Usage Guidelines

Upon purchase, The Top 50 Custom Logo with all rights may be used in any manner as the Standard Top 50 Logo above, plus these additional ways:

Marketing brochures
Business cards
Print advertisements
Other websites and commerce sites
Digital advertisements including banner ads
Email blasts and marketing emails
Mobile ads
Videos or commercials on television, websites or other broadcast media
Billboards
Trade show or event exhibits, signage or displays
Physical merchandise such as coffee cups, t-shirts, hats, etc.

The Top 50 Custom Logo with all rights may NOT be used in the following ways:

Any item resembling a plaque or award or certificate. Note: All official Top 50 Award merchandise must be purchased directly through Construction Executive or its designated vendor.
In any manner or with any accompanying language that the viewer may misconstrue as the listed firm being more skilled than firms that are not ranked in the publication.

This Agreement may be terminated at any time upon notice to the licensee. No logo(s) shall be used in a way that would reflect poorly on, or imply an endorsement by, either CE or the publisher, Associated Builders and Contractors Services Corp. (collectively, including related entities, “ABC”). ABC will monitor the use of its trademarks, and reserves the right to require changes to how such trademarks are used.